nternet advertising management nterim Measures for the implementation of Baidu Sogou and other adv

sina science and technology news on August 31st morning news, Interim Measures for the management of Internet advertising will be formally implemented on September 1st. According to the provisions of article seventh, paid search advertising should be significantly different from the natural search results". Currently, Baidu Sogou has begun to perform.

 

according to Baidu and Sogou latest search page shows that the current search results, paid search are advertising logo, replacing the previous promotion and business promotion".

 

Sogou clear payment promotion

the "Interim Measures" of the Internet advertising management provisions of article seventh, Internet advertisement shall be distinguishable, marked "advertisement", to enable consumers to identify it is an advertisement. Paid search advertising should be significantly different from the natural search results.

this approach or the implementation of Baidu Sogou search engine manufacturers, because it means that paid search will be in accordance with the regulation of advertising into the regulatory system, the audit will be through the relevant departments.

previously sina science and technology there is a special article, can refer to the General Administration of industry and commerce regulation of Internet advertising Wei Zexi events will repeat it?.