Consumption in the sun Online 315, Chinese consumers cheated Report

last night, CCTV 315 evening broadcast, including auto 4S shop "ailment overhaul", telephone fraud, free WiFi steal user information related to the rights and interests of consumers one by one exposure. At the same time at the party, "Penguin" cool exclusive release "online 315· national survey, for the majority of Internet users Chinese, sampling and analysis of fake and fraud through more direct way, finally completed the" 315: Chinese online netizen "cheated" report ".

A total of 109871 users participated in the

survey, covering more than 20 provinces (autonomous regions and municipalities directly under the central government). From the first tier cities to the villages in the county, we heard voices from all over the place.

Penguin smart cool here again thanks to all involved in the 100 thousand users, you are on behalf of all Chinese Internet users, for this latest report provides the most important data.

(Note: the investigation of the user sample is mainly based on the network, the basic properties of users and Chinese netizens constitute similar.

)The following is the full report of


. One half of Chinese consumers after fraud endure

at the beginning of 2015, Penguin wisdom has done a survey on the phenomenon of fake online shopping, and the results show that about 40% of online shopping fake users choose to endure". And when we will investigate the scene from the Internet extends to the next line + line, the proportion of users choose the "humiliation" has also raised 10%.


56.3% consumers in the face of fraud and fakes after choosing not to complain, forbearance". Why this ratio is higher than the previous survey of online shopping groups, we judge one of the important reasons is: compared to the network, some lines of fraud complaints and accountability channels more difficult.

in all complaints, select the sales channels, the highest proportion of consumers, reaching 24.8%, while the choice of consumer rights agencies by the user complaints accounted for less than 10%.

even more surprising to us is that, in the 100 thousand consumers involved in the investigation, has never encountered fake and fraudulent users, accounting for only 8.6%.

two. 70% users online shopping return, "smooth"

for online shopping return standard of concern, given the vast number of consumers in this survey the answer is not optimistic.

We found

in precision screened had online shopping experience return user groups, which is successfully completed, the return of consumers accounted for only 28.5%, but encountered trouble, even unable to complete the return of users accounted for up to 70%.


because the focus of the survey focuses on the