Don’t share products, share stories!

first_imgIn today’s digital age, consumers use on average 8.9 sources of information when making banking purchase decisions. But what is still their most influential source?… Human interactions, including talking in person with a financial representatives and referrals from friends and family.Members and potential new members don’t want to be sold to, they want to build relationships with people, they want to connect with friends and family. And Credit Unions can have a place in this kind of interaction, through storytelling.Telling your member’s stories is critical to the future of your Credit Union growth strategy! What really impacts new member behavior is when a member shares a debt consolidation or bankruptcy nightmare that the Credit Union helped them solve. Or the college loan that came through when they thought they were out of options.These are the stories we hear every single day working with Credit Union staff, and these stories need to be told more often! continue reading » 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img