The primary goal of the project is to contribute to the sustainable socio-economic development of Zadar County by valorizing cultural heritage and its integration with the cultural and tourist offer in order to encourage the development of small and medium enterprises and thus employment growth. The aim of the HERA project was to develop a common cross-border platform for the management and promotion of sustainable tourism in the Adriatic area based on a common cultural heritage.The integrated program “Cultural Route on the Roads of the Liburnian, Roman and Croatian Heritage” presents the history and development of the life of the people in the Zadar County. The basic theme is related to the Liburnian, Roman and Croatian culture that followed each other following the civilizational developmental periods (prehistory, antiquity, the Middle Ages, the New Age). Valuable cultural assets will be presented through the route, which, although attractive and of great historical and cultural significance, have not been adequately culturally and touristically valorized so far.”, Notes Jurišić. “By integrating the cultural and tourist offer of coastal destinations with the offer of rural areas, a unique cultural and tourist product is created with the strategic goal of extending the stay of cultural tourists in Zadar County and creating a tourist experience that will increase consumption and create a satisfactory positive image of the destination. The Zadar County Tourist Board will be involved in its implementation and promotion of the program on the market, which in cooperation with the tourist boards of Benkovac, Nin and Pag will promote the cultural route and coordinate the organization of cultural programs defined by the Integrated Program. The mentioned localities will be integrated into a complete tourist package with accommodation offer, offer of local gastronomic and oenological products and cultural-tourist-events in the greater part of the year.”, Explains Jurišić. As part of the tour, the Little Arsenal was turned into a visitor center, the Gate of St. Krševana and Prolaz cara Augusta were arranged and HERA was founded in order to brand the story. Also, an ortho-photo shoot was done for the base for the arrangement of the Zadar ramparts, which are being arranged within the second European project called “Zadar heritage”, reports Zadarski list. “Roads of Liburnian, Roman and Croatian heritage” is the name of the cultural tour of Zadar County. A tour designed by a Zadar tourist guide and professor Vinko Bakija includes Benkovac, Nin and Pag and it would be necessary to arrange famous locations within these cities so that tourists have the best possible impressions. The program ultimately networks tourism development stakeholders, valorizes the cultural heritage of the coast and rural areas, contributes to the development of accommodation hotel facilities (diffuse / integral hotels), presents cultural and gastronomic offer, develops planned cultural events and promotes an integrated program through tourism packages tailored to different target groups. . Lovro Jurišić, Head of the Administrative Department for Economy, Tourism, Infrastructure and EU Funds of Zadar County, emphasizes that all necessary documentation is currently being prepared for the arrangement and valorization of Asseria, Kaštel Benković in Benkovac, urban Roman villas in Nin and the Church of the Assumption with the monastery in Pag . The project is funded by the “Operational Program Competitiveness and Cohesion 2014-2020”, and its total value is 5.330.860 kuna. The European Fund funding rate is 72 percent. “The project has been implemented since October 1, 2018. In addition to the preparation of documentation for the arrangement of cultural property, the project also includes the documentation required for the implementation of the Integrated Program. It includes the preparation of a series of documents: Feasibility studies for the Integrated Program, Program of events with scenarios and calendar of cultural events at each locality of the cultural route and Cultural Route Management Plan with management plans of individual localities. The Integrated Program also includes the installation of additional tourist signs as well as the implementation of promotional activities in order to present the route as efficiently as possible on the market.”, Said Jurišić. The project aims to strengthen and improve the cultural tour of Zadar County, which was developed through the cross-border strategic project “HERA – Sustainable tourism management of the Adriatic heritage.” Nin The holder of the HERA project was Zadar County with 18 project partners from Croatia, Italy, Serbia, Slovenia, Bosnia and Herzegovina, Albania, Montenegro and Greece. The Cultural Route is a project that includes the preparation of documentation for the restoration and arrangement of protected cultural assets, the development of an Integrated Route Program for the development of cultural heritage interpretation and valorization, the development of cultural events, the promotion and strengthening of entrepreneurship and the management and promotion of cultural routes.