Former SCA student wins Super Bowl competition

first_imgScott Zabielski, a graduate of the School of Cinematic Arts, won first place in the Doritos “Crash the Super Bowl” contest on Sunday with a commercial he directed called, “Middle Seat,” which aired during the Super Bowl. His commercial won him $1 million and a job at Universal Pictures.The 30-second commercial features a man who lands the aisle seat on an airplane with no one sitting in the middle seat. As new passengers are boarding the plane, he exhausts a number of impolite behaviors — crippling his toenails, coughing profusely and playing the flute — to deter passengers from sitting beside him.The man eventually sees an attractive woman — played by a Trojan alumna — walk down the aisle. He smiles at her while holding up a bag of Doritos in an effort to get her to take the seat, which she does. Seconds later, he finds out she is carrying a crying baby, played by Zabielski’s son.Zabielski explained that he came up with the commercial’s storyline with the goal of creating jokes that were relatable to all of his viewers.“I kind of think that the best humor is the type where people can relate to it,” Zabielski said. “They can look at something and say, ‘That’s funny because it’s true.’ I think we’ve all been in that situation, if you’ve ever flown in an airplane, where you have that seat open next to you and you see people coming down the aisle towards you and you’re trying to think of anything you can to keep that seat empty. I kind of wanted to play with the idea that if you were going to make a total fool of yourself and do outrageous things, what would you do to keep the seat empty.”Zabielski was also an executive producer on the comedy television show Tosh.O. His commercial had a $2,000 budget, though he only decided to move forward with the project two weeks before the submission deadline.“I have always wanted to direct commercials, and I’ve been working in TV for the last several years,” Zabielski said. “I basically get into commercials from TV. You have to do a special commercial to prove that you can do something in 30 seconds instead of what I do on my show which can be three or four minutes. So, I realized that the Doritos contest deadline was coming up, and I decided to make the spec commercial a Doritos commercial. I kind of entered on a whim.”Zabielski worked on the commercial with his wife, Genevieve Younce Zabielski. She was instrumental to the success of the commercial as she helped with production and ran the social media campaigns.The contest, which had more than 4,900 entries, had two winners: a grand prize winner chosen by the public via online voting and a runner-up chosen by Doritos.Zabielski did not find out that he had won the contest until it aired during the Super Bowl. After the game, he was presented with his prize in a Super Bowl suite alongside his family and friends.Zabielski said that he does not have details on his new position at Universal Pictures yet, but he hopes that the new job will allow him to further his career.The 2011 winners of the Doritos “Crash the Super Bowl” contest, J.R. Burningham and Tess Ortbals, were also USC graduates who won with their commercial, “Pug Attack.”last_img read more

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GVC ups responsible gambling measures to support BGC call of duty

first_img Share StumbleUpon UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 GVC Holdings has underlined its support for the Betting and Gaming Council’s (BGC) ‘coordinated approach’ to provide consumers with the safest gambling environments during the current Covid-19 pandemic and beyond. The FTSE250 betting group has emphasised the need for greater responsibility during a period in which a ‘quarter of the global population in some form of lock-down’. This could lead to vulnerable individuals encountering greater gambling risks. In order to mitigate consumer risks, GVC has devised a number of new measures to strengthen its leading ‘Changing for the Bettor’ safer gambling mandate.The operator has confirmed that its suite of safer gambling tools will be enhanced ‘in the coming weeks’, adding functions such as curfew setting, stake limit setting on slot games, and reverse withdrawal settings. During this period of isolation, GVC has informed all operational teams to be ‘proactive in communications with customers’, ensuring that players are fully aware of safer gambling tools and self-exclusion procedures across the operator’s brand portfolio. GVC brands have also been instructed to carry out reviews of customer behaviour ‘pre and post-home isolation’. The operator detailed that it has strengthened its problem gambling identification algorithms, adding two new ‘Markers of Harm (“MoH”) indicators.Abiding by the BGC’s approach, GVC added that its brands will only run responsible gambling-led advertising, with increased safer gambling messaging promoted across its active brand portfolio.Issuing guidance to affiliates, GVC stated that its brands will not tolerate any referencing of pandemics or boredom to encourage play. The operator will establish a blacklist for advertising partners that breach its terms.   Commenting on the introduction of the new measures, GVC CEO Kenneth Alexander said: “At this time of unprecedented uncertainty, we are more committed than ever to keeping our customers safe while they enjoy our products. “We are hugely sensitive to the potential for increased risk for some who are isolated at home or may have financial difficulties with reduced access to work. Our enhanced tools give customers the power to manage their spending and time in an effective way, and we are backing this up by carefully monitoring play through our markers of harm.“As an industry, we have a clear responsibility to protect the vulnerable and we warmly welcome the coordinated approach announced today by the BGC which provides a template for strengthening player protections.” Related Articles UKGC launches fourth National Lottery licence competition August 28, 2020 Share Submit ASA monitoring sweep marks gambling as the worst underage advertising offender August 26, 2020last_img read more

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